Teoría crítica de la comunicación alternativa para el cambio social

From its origin, the field of the alternative communication for the social change has tended to incorporate the legacy of Latin American and MediterraneanEurope reflections and practical experiences adopting a limited and reductionist perspective. Within this context, the tensions between knowledge and geopolitics become an object of outmost importance, since they indicate the possibilities and limitations for the building of a critical communication theory aiming at a fair appreciation of the local idiosyncrasies in which theoretical contributions and concepts are born. The following lines aim at reviewing and comparing the legacy of Paulo Freire and Antonio Gramsci as promoters of a complex and dialectic view of alternative communication and its interactions with massive and popular culture.
Available online: www.redalyc.org (Accessed July 4, 2016)